Now is the time to foster creativity, to embrace the digital landscape and to make shifts where you’re able. These hard times won’t last forever, but it’s important to be agile while they last.
While there might not be “official” rules to magically make your marketing materials a success, these are some tried and true tactics to help you get the results you’re seeking.
2021 is finally upon us, and with it comes a renewed sense of hope. Take this time to consider what’s been holding your business’s marketing tactics back.
Many use the start of a new year to make resolutions for the future. New year, new you? The same concept can apply to your business’s branding, which includes your logo, colors, fonts and messaging.
While we’re undoubtedly ready for 2020 to come to an end, there are always lessons to be learned from hard times. Take these five lessons with you in the year to come.
Making a donation this holiday season is twofold for your business. It means you get to help make your community a better place, and it also puts you in front of customers both new and old.
While we don’t want you working straight through the holidays, there are some ways that you can get ahead and still enjoy much needed time with loved ones.
In this digital world, remember that you can make connections from, well, virtually anywhere! Expand your reach and discover the new opportunities and endless possibilities that come your way.
While you still have time to prepare for the holidays, there is no need to wait until the turkey has been cut to get in on the holiday marketing madness.
While in-person conferences may seem like a thing of the distant past, event sponsorship is still a great option to help your small business in a virtual world.
Testimonials are the best way to garner trust with your potential customers without actually having to say anything yourself. Start with reviews you already have, and make additional asks from there.
There are billions of people out there searching social media sites every day. Make sure your business is ready to go fishing in that deep social media sea for potential customers.
Content helps small businesses establish authority and expertise in an industry, as well as garners leads that may not have existed. So, what are you waiting for?
When it comes to marketing your small business, social media is a free, easy and engaging way to make direct contact with your current and potential customers. And what is the number one social networking platform? Facebook.
If you’re in a leadership position or hoping to be one day, try implementing humor into more of your interactions. Even if you’re not the funniest person in the world, you may discover a witty side that’s able to put people at ease and make people chuckle.
